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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand extension"
~subject:"Brand"
~subject:"Experiment"
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Brand extension
Brand
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Brand image
61
Markenimage
61
Consumer behaviour
48
Konsumentenverhalten
48
Brand management
46
Markenführung
46
Markenartikel
27
Advertising effects
14
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14
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7
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7
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6
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Brand loyalty
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Markentransfer
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Sound symbolism
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Messung
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Packaging
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Persönlichkeitspsychologie
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33
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Klink, Richard R.
3
Ahuvia, Aaron
2
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2
Batra, Rajeev
2
Dens, Nathalie
2
Gunasti, Kunter
2
Liu, Maggie Wenjing
2
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2
Rossiter, John R.
2
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2
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1
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1
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1
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1
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1
Eggers, Felix
1
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1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
205
The journal of brand management : an international journal
169
The journal of product & brand management
169
Journal of retailing and consumer services
102
Psychology & marketing
52
European journal of marketing : EJM
51
Asia Pacific journal of marketing and logistics
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing intelligence & planning
33
The journal of consumer marketing
32
Journal of international consumer marketing
28
Journal of marketing communications
28
International journal of consumer studies
26
International journal of hospitality management
26
Journal of marketing
26
Journal of strategic marketing
25
European journal of marketing
24
International marketing review
23
Journal of the Academy of Marketing Science
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Journal of global marketing
20
The IUP journal of brand management : IJBRM
20
Journal of fashion marketing and management
19
Journal of marketing management : MM
19
Journal of promotion management : innovations in planning and applied research
19
Cogent business & management
18
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Journal of international marketing
18
Journal of promotion management : JPM
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of advertising : the quarterly review of marketing communications
17
Journal of consumer research : JCR ; an interdisciplinary journal
16
Young consumers : insight and ideas for responsible marketers
16
Global business review
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Marketing : ZFP ; journal of research and management
15
Qualitative market research : an international journal
15
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ECONIS (ZBW)
33
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
3
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
4
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
5
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
6
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
7
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
8
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
9
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
10
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
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