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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Cognition"
~subject:"Werbewirkung"
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Cognition
Werbewirkung
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Brand
35
Markenartikel
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Beziehungsmarketing
27
Relationship marketing
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Emotion
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Septianto, Felix
2
Yoon, Carolyn
2
Ahn, Hongmin
1
Ai, Yijie
1
Aravindakshan, Ashwin
1
Bae, Sohyun
1
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1
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1
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1
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1
Darley, William K.
1
De Angelis, Matteo
1
Dens, Nathalie
1
Devezer, Berna
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1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
188
Journal of marketing communications
134
International journal of advertising : the review of marketing communications
130
Journal of retailing and consumer services
93
International journal of advertising : the quarterly review of marketing communications
89
Psychology & marketing
80
Journal of promotion management : innovations in planning and applied research
68
Journal of promotion management : JPM
62
Journal of marketing research : JMR
58
International journal of internet marketing and advertising : IJIMA
53
Journal of advertising research
51
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of advertising : official publication of the American Academy of Advertising
45
European journal of marketing : EJM
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
The journal of product & brand management
39
International journal of hospitality management
36
The journal of brand management : an international journal
34
Asia Pacific journal of marketing and logistics
33
The journal of consumer marketing
33
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of international consumer marketing
29
Journal of consumer behaviour : an international research review
28
Health marketing quarterly
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
European journal of marketing
25
Marketing intelligence & planning
24
Young consumers : insight and ideas for responsible marketers
24
Marketing : ZFP ; journal of research and management
23
Tourism management : research, policies, practice
23
International journal of consumer studies
22
Journal of consumer marketing
22
Journal of current issues and research in advertising
22
Journal of retailing
22
Journal of global marketing
21
Journal of marketing
21
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ECONIS (ZBW)
51
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1
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
2
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
3
Does it pay off to smile even it is not authentic? : customers’ involvement and the effectiveness of authentic emotional displays
Olk, Stephan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 247-260
Persistent link: https://www.econbiz.de/10012548488
Saved in:
4
Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.
;
Isaac, Mathew S.
;
Wang, Rebecca …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
Saved in:
5
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
6
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
7
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
8
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
9
Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina
;
Brennan, Stacey M.
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
Saved in:
10
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
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