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isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Experiment"
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Consumer behaviour
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Brand management
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Kim, Jungkeun
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Chang, Xinyu
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
78
Journal of economic behavior & organization : JEBO
63
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of behavioral and experimental economics
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of retailing and consumer services
46
Psychology & marketing
43
Journal of behavioral decision making
40
Food policy : economics planning and politics of food and agriculture
39
Journal of marketing research : JMR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of economic psychology : research in economic psychology and behavioral economics
37
NBER working paper series
29
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
29
International journal of hospitality management
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Discussion paper
25
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
Information systems research : ISR
25
CESifo working papers
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Discussion paper series / IZA
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Experimental economics : a journal of the Economic Science Association
22
International journal of electronic commerce : IJEC
19
NBER Working Paper
19
Tourism management : research, policies, practice
19
Working paper / National Bureau of Economic Research, Inc.
19
American journal of agricultural economics
17
European economic review : EER
16
International journal of consumer studies
16
Journal of retailing
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Journal of travel and tourism marketing
16
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of marketing communications
15
Economics letters
14
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
14
Working paper series
14
Working papers in economics and statistics
14
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1
The oversensitivity in gift-giving phenomenon
Givi, Julian
;
Mu, Yumei
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 619-631
Persistent link: https://www.econbiz.de/10014458437
Saved in:
2
Does music really work? : the two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior
Yang, Shuai
;
Chang, Xinyu
;
Chen, Sixing
;
Lin, Shan
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 251-276
Persistent link: https://www.econbiz.de/10013273040
Saved in:
3
The memory-search frame effect : impacts on consumers' retrieval and evaluation of consumption experiences
Si, Kao
;
Dai, Xianchi
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10013184245
Saved in:
4
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
5
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
6
The influence of graphical versus numerical information representation modes on the compromise effect
Kim, Jungkeun
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 397-409
Persistent link: https://www.econbiz.de/10011730657
Saved in:
7
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
8
Malleability of taste perception : biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay
Mantonakis, Antonia
;
Schwarz, Norbert
;
Wudarzewski, Amanda
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 293-303
Persistent link: https://www.econbiz.de/10011675186
Saved in:
9
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
10
How competitor brand names affect within-brand choices
Gunasti, Kunter
;
Devezer, Berna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 715-727
Persistent link: https://www.econbiz.de/10011614552
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