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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of information & knowledge management : JIKM"
~person:"Liu, Jia"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
Journal of information & knowledge management : JIKM
Columbia Business School Research Paper
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Management science : journal of the Institute for Operations Research and the Management Sciences
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A semantic approach for estimating consumer content preferences from online search queries
Liu, Jia
;
Toubia, Olivier
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 930-952
Persistent link: https://www.econbiz.de/10011966226
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