A semantic approach for estimating consumer content preferences from online search queries
Jia Liu, Olivier Toubia
| Year of publication: |
November-December 2018
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|---|---|
| Authors: | Liu, Jia ; Toubia, Olivier |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 6, p. 930-952
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| Subject: | search engine optimization | search engine marketing | search queries | content preferences | semantic relationships | topic modeling | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Online-Recherche | Online search | Konsumentenverhalten | Consumer behaviour | Semantisches Web | Semantic web | Informationsverhalten | Information behaviour | Suchtheorie | Search theory | Online-Handel | Online retailing | Präferenztheorie | Theory of preferences | Internet | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2018.1112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011966226