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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Journal of marketing communications"
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Marketing management
147
Marketingmanagement
147
Consumer behaviour
45
Konsumentenverhalten
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Advertising effects
21
Werbewirkung
21
Advertising
20
Werbung
20
Brand management
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Markenführung
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Beziehungsmarketing
17
Relationship marketing
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Internet marketing
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marketing strategy
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advertising
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Schultz, Don E.
5
Kerr, Gayle
3
Kitchen, Philip J.
3
Anabila, Peter
2
Bailey, Ainsworth Anthony
2
Biraghi, Silvia
2
Block, Martin P.
2
Esteban-Bravo, Mercedes
2
Gardete, Pedro M.
2
Kumar, V.
2
Neijens, Peter C.
2
Neslin, Scott A.
2
Patti, Charles H.
2
Pauwels, Koen
2
Purohit, Devavrat
2
Vidal-Sanz, Jose M.
2
Yildirim, Gökhan
2
Agrawal, Shivani
1
Ahn, Dae-Yong
1
Ahola, Eeva-Katri
1
Akusua Agyapomaa Obeng, Samuela
1
Alarcón-Del-Amo, María-Del-Carmen
1
Alevizou, Panayiota
1
Allenby, Greg M.
1
Anani-Bossman, Albert
1
Andersen, Sophie Esmann
1
Antoniades, Nicos
1
Arts, Joep
1
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1
Baghi, Ilaria
1
Bajpai, Naval
1
Balachander, Subramanian
1
Barchiesi, Maria Assunta
1
Bart, Yakov
1
Basil, Debra Z.
1
Bech-Larsen, Tino
1
Bell, Monique
1
Bendle, Neil T.
1
Bernhardt, Anke
1
Betancourt, Roger R.
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing communications
Journal of business research : JBR
320
Industrial marketing management : the international journal for industrial and high-tech firms
243
SpringerLink / Bücher
200
Journal of strategic marketing
183
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Springer eBook Collection / Business and Economics
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
147
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1
Competitive advantage for life : an industry view of marketing communication education
Kerr, Gayle
;
Lings, Ian
;
Terry, Leigh
;
Richards, Jef
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10014529358
Saved in:
2
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
3
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
4
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
5
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
6
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
7
Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
Saved in:
8
Introduction to the special issue on marketing communications and sustainability
Sahadev, Sunil
;
Muralidharan, Sidharth
;
Singh, Pallavi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 227-231
Persistent link: https://www.econbiz.de/10013371011
Saved in:
9
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
10
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
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