//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The marketing review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
91
Marketingmanagement
91
Consumer behaviour
21
Konsumentenverhalten
21
Theorie
16
Theory
16
Beziehungsmarketing
13
Relationship marketing
13
Advertising
11
Werbung
11
Brand management
10
Markenführung
10
USA
9
United States
9
Distribution channel
8
Vertriebsweg
8
marketing strategy
8
Advertising effects
7
Internet marketing
7
Online-Marketing
7
Preismanagement
7
Pricing strategy
7
Werbewirkung
7
Brand
6
Brand image
6
Firm performance
6
Game theory
6
Markenimage
6
Market research
6
Marketing
6
Marktforschung
6
Spieltheorie
6
Unternehmenserfolg
6
B-to-B-Marketing
5
Business-to-business marketing
5
Großbritannien
5
Innovation
5
KMU
5
Markenartikel
5
Performance measurement
5
more ...
less ...
Online availability
All
Undetermined
33
Type of publication
All
Article
91
Type of publication (narrower categories)
All
Article in journal
91
Aufsatz in Zeitschrift
91
Case study
3
Fallstudie
3
Language
All
English
91
Author
All
Melewar, T. C.
3
Esteban-Bravo, Mercedes
2
Gardete, Pedro M.
2
Kumar, V.
2
Lane, Nikala
2
Neslin, Scott A.
2
Pauwels, Koen
2
Piercy, Nigel
2
Purohit, Devavrat
2
Singh, Ramendra
2
Sinha, Jay I.
2
Vidal-Sanz, Jose M.
2
Yildirim, Gökhan
2
Agarwal, Ridhi
1
Agrawal, Shivan
1
Ahn, Dae-Yong
1
Allenby, Greg M.
1
Alryalat, Mohammad Abdallah Ali
1
Ang, Rodolfo P.
1
Annamalai, Balamurugan
1
Arts, Joep
1
Asaad, Yousra
1
Bajpai, Naval
1
Balachander, Subramanian
1
Banerjee, Saikat
1
Baron, Steve
1
Bart, Yakov
1
Basalingappa, Anita
1
Baumann, Chris
1
Bendiksen, Bjørn-Inge
1
Bendle, Neil T.
1
Betancourt, Roger R.
1
Boddy, Clive
1
Brennan, Ross
1
Broderick, Amanda J.
1
Brooks, Neil
1
Brown, Stephen
1
Butt, Moeen Naseer
1
Caillaud, Bernard
1
Cameron, Philip
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The marketing review
Journal of business research : JBR
320
Industrial marketing management : the international journal for industrial and high-tech firms
243
SpringerLink / Bücher
200
Journal of strategic marketing
183
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Springer eBook Collection / Business and Economics
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
more ...
less ...
Source
All
ECONIS (ZBW)
91
Showing
1
-
10
of
91
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
2
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
3
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
Saved in:
4
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
5
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
6
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
7
Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
Saved in:
8
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
9
Practical implications in popular consumer behaviour research
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012116387
Saved in:
10
e-WOM : review and a new conceptualisation
Agarwal, Ridhi
;
Singh, Ramendra
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012116407
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->