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isPartOf:"Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Social Marketing"
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Social Marketing
Nonprofit marketing
37
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Social marketing
32
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19
Consumer behaviour
14
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14
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Cismaru, Magdalena
3
Beerli-Palacio, Asunción
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Farhangmehr, Minoo
2
Galan-Ladero, M. Mercedes
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1
Akdaş, Onur
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Dhir, Sanjay
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Galiano Coronil, Araceli
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
International review on public and non-profit marketing
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
31
Health marketing quarterly
29
Journal of social marketing : JSOCM
28
Journal of marketing management : MM
25
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Social marketing and behaviour change : models, theory and applications
15
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
13
Macro-social marketing insights : systems thinking for wicked problems
13
Australasian marketing journal
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
6
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
Journal of advertising research
6
Journal of business ethics : JOBE
6
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
SpringerLink / Bücher
6
Critical concepts in economics
5
Journal of strategic marketing
5
Key debates and contemporary issues in nonprofit marketing
5
Nonprofit marketing : sectoral applications
5
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ECONIS (ZBW)
32
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1
Creativity as the key to success : a plea for more guts in social marketing communication
Vilmar, Answin
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 543-549
Persistent link: https://www.econbiz.de/10014383335
Saved in:
2
The role of social marketing in achieving the planet sustainable development goals (SDGs)
Rodriguez-Sanchez, Carla
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 559-571
Persistent link: https://www.econbiz.de/10014383339
Saved in:
3
The social marketing paradox : challenges and opportunities for the discipline
Akbar, M. Bilal
;
Foote, Liz
;
Lawson, Alison
;
French, Jeff
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 367-389
Persistent link: https://www.econbiz.de/10013268087
Saved in:
4
Improving local rice consumption in Sub-Saharan Africa through social marketing : evidence from Ghana
Coffie, Isaac Sewornu
;
Tweneboah-Koduah, Ernest Yaw
; …
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 177-196
Persistent link: https://www.econbiz.de/10014501197
Saved in:
5
Social marketing to achieve the sustainable development goals (SDGs) in 2030 agenda by the United Nations
2023
Persistent link: https://www.econbiz.de/10014383305
Saved in:
6
Social marketing to achieve the sustainable development goals (SDGs) in 2030 agenda by the United Nations
Galan-Ladero, M. Mercedes
;
Sarmento, Maria
;
Marques, Susana
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 521-527
Persistent link: https://www.econbiz.de/10014383331
Saved in:
7
Social marketing's relevance in helping the United Nations attain its SDGs
Wymer, Walter
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 529-541
Persistent link: https://www.econbiz.de/10014383333
Saved in:
8
A human-to-human approach to social marketing for sustainability and development
Rivera, Reynaldo G.
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 551-558
Persistent link: https://www.econbiz.de/10014383336
Saved in:
9
Social marketing and the sustainable development goals : scoping review (2013-2021)
Delvaux, Ibe
;
Van den Broeck, Wendy
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 573-603
Persistent link: https://www.econbiz.de/10014383340
Saved in:
10
An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
Galiano-Coronil, Araceli
;
Ortega-Gil, Manuela
; …
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 635-658
Persistent link: https://www.econbiz.de/10014383342
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