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isPartOf:"Media-Perspektiven"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln"
~subject:"Television advertising"
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Search: subject_exact:"Television commercials"
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Television advertising
Fernsehwerbung
29
Advertising effects
18
Werbewirkung
18
Consumer behaviour
8
Konsumentenverhalten
8
Advertising
7
Werbung
7
Product Placement
6
Product placement
6
Deutschland
5
Germany
5
Children
4
Commercial television
4
Fernsehprogramm
4
Kinder
4
Privater Fernsehsender
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Target group
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Television programme
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USA
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United States
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Zielgruppe
4
Internet marketing
3
Online-Marketing
3
Sport event
3
Sportveranstaltung
3
Theorie
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Theory
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brand placement
3
Bibliometrics
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Bibliometrie
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Brand management
2
Broadcasting finance
2
Digital broadcast
2
Digitaler Rundfunk
2
Fernsehsender
2
Gender
2
Geschlecht
2
Markenführung
2
Rundfunkfinanzierung
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English
22
German
7
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Cauberghe, Verolien
2
Hudders, Liselot
2
Pelsmacker, Patrick de
2
Reijmersdal, Eva A. van
2
Tegge, Svenja
2
Andras, Trina Larsen
1
Arrazola Vacas, María
1
Beal, Virginia
1
Boerman, Sophie C.
1
Boutsouki, Christina
1
Brusco, Michael J.
1
Carlson, Brad D.
1
Cauberghe, Veroline
1
Chan, Alan H. S.
1
Charry, Karine M.
1
Cho, Eunji
1
Dens, Nathalie
1
Eelen, Jiska
1
Eisend, Martin
1
Engel, Larry
1
Esser, Oliver
1
Gao, Yang
1
Geuens, Maggie
1
Gleich, Uli
1
Hackley, Christopher E.
1
Hatzithomas, Leonidas
1
Hevia Payá, José de
1
Hofsümmer, Karl-Heinz
1
Jeon, Jung Ok
1
Jeong, Yongick
1
Kim, Yeuseung
1
Knoll, Silke
1
Kwak, Hyokjin
1
Lehnert, Kevin
1
Mora, José-Domingo
1
Neijens, Peter
1
Neijens, Peter C.
1
Panic, Katarina
1
Park, Hyun Hee
1
Park, Jai Kwan
1
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Media-Perspektiven
International journal of advertising : the quarterly review of marketing communications
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
27
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
International journal of industrial organization
3
International journal of internet marketing and advertising : IJIMA
3
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ECONIS (ZBW)
29
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1
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
2
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
3
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
4
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
5
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
6
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
7
Social context and advertising effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
Saved in:
8
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
9
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
10
Product placement and the promotion of healthy food to pre-adolescents : when popular TV series make carrots look cool
Charry, Karine M.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 599-616
Persistent link: https://www.econbiz.de/10010412829
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