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isPartOf:"Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations"
~isPartOf:"Psychology & marketing"
~source:"econis"
~type_genre:"Article in journal"
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Search: subject_exact:"Narrative Methode"
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Narrative Methode
17
Narrative method
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6
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4
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
Psychology & marketing
Journal of organizational change management
30
Journal of business research : JBR
25
Human relations
17
Journal of vocational behavior
17
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
17
Management learning : the journal for managerial and organizational learning
15
Organization : the critical journal of organization, theory and society
15
Qualitative research in organizations and management : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business ethics : JOBE
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Tourism management : research, policies, practice
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Business horizons
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History of political economy
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Human relations : towards the integration of the social sciences
9
Journal of customer behaviour
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The journal of management development
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Business history
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Leadership
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Management communication quarterly : an international journal
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The Academy of Management review : AMR
8
The journal of brand management : an international journal
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Academy of Management journal : AMJ
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Entrepreneurship and regional development : an international journal
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Journal of business venturing
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Organizational research methods : ORM
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Qualitative market research : an international journal
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Accounting, auditing & accountability journal
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International journal of hospitality management
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International journal of project management : the journal of The International Project Management Association
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Journal of business strategy
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Journal of retailing and consumer services
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Organization : the interdisciplinary journal of organization, theory and society
6
Tourism management perspectives : TMP
6
European journal of cross-cultural competence and management
5
Journal of common market studies : JCMS
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Journal of management inquiry
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ECONIS (ZBW)
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1
Augmented digital human vs. human agents in storytelling marketing : exploratory electroencephalography and experimental studies
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2428-2446
Persistent link: https://www.econbiz.de/10014432411
Saved in:
2
A story to sell : the influence of storytelling on consumers' purchasing behavior
Oliveira Júnior, João Ricardo de
;
Coelho, Ricardo …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 239-261
Persistent link: https://www.econbiz.de/10014290508
Saved in:
3
Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
Saved in:
4
Consumer-brand relationships : a contrast of nostalgic and non-nostalgic brands
Kessous, Aurélie
;
Roux, Elyette
;
Chandon, Jean-Louis
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10010527177
Saved in:
5
Entrepreneurial storytelling, future expectations, and the paradox of legitimacy
Garud, Raghu
;
Schildt, Henri A.
;
Lant, Theresa K.
- In:
Organization science : a journal of the Institute for …
25
(
2014
)
5
,
pp. 1479-1492
Persistent link: https://www.econbiz.de/10010463552
Saved in:
6
A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
Saved in:
7
Sensemaking under pressure : the influence of professional roles and social accountability on the creation of sense
Cornelissen, Joep P.
- In:
Organization science : a journal of the Institute for …
23
(
2012
)
1
,
pp. 118-137
Persistent link: https://www.econbiz.de/10009504430
Saved in:
8
"I've got a theory paper : do you?" : conceptual, empirical, and theoretical contributions to knowledge in the organizational sciences
Shapira, Zur Baruch
- In:
Organization science : a journal of the Institute for …
22
(
2011
)
5
,
pp. 1312-1321
Persistent link: https://www.econbiz.de/10009502048
Saved in:
9
Dealing with unusual experiences : a narrative perspective on organizational learning
Garud, Raghu
;
Dunbar, Roger L.
;
Bartel, Caroline A.
- In:
Organization science : a journal of the Institute for …
22
(
2011
)
3
,
pp. 587-601
Persistent link: https://www.econbiz.de/10009159739
Saved in:
10
Legitimating nascent collective identities : coordinating cultural entrepreneurship
Wry, Tyler Earle
;
Lounsbury, Michael
;
Glynn, Mary Ann
- In:
Organization science : a journal of the Institute for …
22
(
2011
)
2
,
pp. 449-463
Persistent link: https://www.econbiz.de/10008989425
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