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isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Business process management"
~subject:"Werbewirkung"
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Business process management
Werbewirkung
Advertising planning
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Ashley, Christy
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Ghosh Chowdhury, Tilottama
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Heath, Robert
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
International journal of market research : JMRS ; the journal of the Market Research Society
Journal of marketing theory and practice
Journal of advertising research
16
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of advertising : the quarterly review of marketing communications
12
SpringerLink / Bücher
9
A master class in brand planning : the timeless works of Stephen King
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
Journal of business research : JBR
4
Applied Marketing Science / Angewandte Marketingforschung
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Leitfaden Online-Marketing ; [Bd. 1]
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Research
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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International journal of electronic commerce : IJEC
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Journal of current issues and research in advertising
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Marken- und Produktmanagement
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Marketing : ZFP ; journal of research and management
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Medienmanagement und E-Business
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Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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Research paper series / Stanford Graduate School of Business
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Springer eBook Collection
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Advances in advertising research
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Akzente
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Applied marketing science/Angewandte Marketingforschung
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Asia Pacific journal of marketing and logistics
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Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV / Wirtschaftswissenschaft
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DUV: Wirtschaftswissenschaft
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
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ECONIS (ZBW)
6
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1
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Saved in:
2
Creative leaders' views on managing advertising creativity
Oliver, Jason D.
;
Ashley, Christy
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10009619143
Saved in:
3
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
Saved in:
4
The effect of message's regulatory focus and product type on persuasion
Micu, Camelia C.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10003962435
Saved in:
5
Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
Saved in:
6
Fifty years using the wrong model of advertising
Heath, Robert
;
Feldwick, Paul
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003714059
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