The effect of message's regulatory focus and product type on persuasion
Year of publication: |
2010
|
---|---|
Authors: | Micu, Camelia C. ; Ghosh Chowdhury, Tilottama |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 18.2010, 2, p. 181-190
|
Subject: | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects |
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