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isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of promotion management : JPM"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbestrategie"
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Advertising planning
9
Werbeplanung
9
Advertising effects
3
USA
3
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3
Werbewirkung
3
Advertising
2
Sales promotion
2
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2010-2011
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Journal of marketing theory and practice
Journal of promotion management : JPM
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
13
Journal of marketing communications
11
Journal of business research : JBR
7
Journal of marketing research : JMR
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
European journal of marketing : EJM
4
Akzente
3
European journal of operational research : EJOR
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
The Rand journal of economics
3
The journal of industrial economics
3
Applied economics
2
Die Bank
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Health marketing quarterly
2
International journal of electronic commerce : IJEC
2
International journal of logistics systems and management
2
JMM : the international journal on media management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of economics & management strategy : JEMS
2
Journal of fashion marketing and management
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of targeting, measurement and analysis for marketing
2
Journal of travel and tourism marketing
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
2
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
3
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Saved in:
4
Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
;
Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
Saved in:
5
Creative leaders' views on managing advertising creativity
Oliver, Jason D.
;
Ashley, Christy
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10009619143
Saved in:
6
Advertising the US. National Organic standard : a well-intentioned cue lost in the shuffle?
Guion, Deirdre T.
;
Stanton, Julie V.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10009678848
Saved in:
7
The effect of message's regulatory focus and product type on persuasion
Micu, Camelia C.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10003962435
Saved in:
8
Accentuate the positive : elderly responses to health communications
Jayanti, Rama K.
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 263-273
Persistent link: https://www.econbiz.de/10003997675
Saved in:
9
Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
Saved in:
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