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isPartOf:"Personalmarketing 2.0 : vom Employer Branding zum Recruiting"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business and psychology"
~isPartOf:"The international journal of human resource management"
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Search: subject_exact:"Personalwerbung"
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HR marketing
54
Personalmarketing
54
Personalbeschaffung
21
Recruitment
21
Deutschland
19
Germany
19
Corporate reputation
13
Firmenimage
13
Social Web
7
Social web
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Human Resource Management
6
Personalmanagement
6
Employee retention
5
Mitarbeiterbindung
5
Personalauswahl
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Personnel selection
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Arbeitsuche
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Brand image
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Brand management
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Internet
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Job search
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting
European journal of marketing : EJM
Journal of business and psychology
The international journal of human resource management
SpringerLink / Bücher
44
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Human resource management
15
Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen
14
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen
12
Personalwirtschaft : das Magazin für den Job HR
12
Employer brand management : Arbeitgebermarken aufbauen und steuern
11
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
11
The journal of brand management : an international journal
11
Springer eBook Collection
10
War for Talents : Erfolgsfaktoren im Kampf um die Besten
10
essentials
10
BestMasters
8
Business horizons
8
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
8
Research
8
The journal of product & brand management
8
Employer branding for competitive advantage : models and implementation strategies
7
Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
7
Journal of business research : JBR
7
Wirtschaftspsychologie aktuell : Zeitschrift für Personal und Management
7
Administrative Sciences : open access journal
6
European management journal
6
Global business review
6
International journal of selection and assessment
6
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
6
Personalführung : das DGFP Magazin für das Personalmanagement
6
Essentials
5
Innovations and challenges in human resource management for HR4.0
5
International journal of hospitality management
5
Journal of vocational behavior
5
Rekrutierung in einer zukunftsorientierten Arbeitswelt : HR-Aufgaben optimal vernetzen
5
The IUP journal of brand management : IJBRM
5
Corporate communications : an international journal
4
Corporate reputation review
4
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ECONIS (ZBW)
54
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1
What do consistency and personableness in the interview signal to applicants? : investigating indirect effects on organizational attractiveness through symbolic organizational attr...
Wilhelmy, Annika
;
Kleinmann, Martin
;
Melchers, Klaus G.
; …
- In:
Journal of business and psychology
34
(
2019
)
5
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012117575
Saved in:
2
When do employer awards pay off and when do they not? : the impact of award familiarity on applicants’ job pursuit intentions and the moderating role of corporate brand awareness
Baum, Matthias
;
Überschaer, Anja
- In:
The international journal of human resource management
29
(
2018
)
21
,
pp. 3093-3117
Persistent link: https://www.econbiz.de/10012033062
Saved in:
3
The influence of images on organizational attractiveness : comparing Chinese, Russian and US companies in Germany
Held, Katrin
;
Bader, Benjamin
- In:
The international journal of human resource management
29
(
2018
)
3
,
pp. 510-548
Persistent link: https://www.econbiz.de/10011889230
Saved in:
4
The inside effects of a strong external employer brand : how external perceptions can influence organizational absenteeism rates
De Stobbeleir, Katleen E. M.
;
De Clippeleer, Inge
; …
- In:
The international journal of human resource management
29
(
2018
)
13
,
pp. 2106-2136
Persistent link: https://www.econbiz.de/10011950702
Saved in:
5
Green and nongreen recruitment practices for attracting job applicants : exploring independent and interactive effects
Guerci, Marco
;
Montanari, Fabrizio
;
Scapolan, Annachiara
; …
- In:
The international journal of human resource management
27
(
2016
)
1/2
,
pp. 129-150
Persistent link: https://www.econbiz.de/10011440297
Saved in:
6
Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan
;
Bondesson, Niklas
;
Melin, Frans
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
Saved in:
7
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
8
Reactions to recruitment Web sites : visual and verbal attention, attraction, and intentions to pursue employment
Allen, David G.
;
Biggane, Jonathan E.
;
Pitts, Mitzi
; …
- In:
Journal of business and psychology
28
(
2013
)
3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10009791106
Saved in:
9
Factors influencing applicant willingness to apply for the advertised job opening : the mediational role of credibility, satisfaction and attraction
Acarlar, Gizem
;
Bilgiç, Reyhan
- In:
The international journal of human resource management
24
(
2013
)
1
,
pp. 50-77
Persistent link: https://www.econbiz.de/10009687795
Saved in:
10
A hierarchical model of the internal relationship marketing approach to nurse satisfaction
Peltier, James
;
Schibrowsky, John A.
;
Nill, Alexander F.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 899-918
Persistent link: https://www.econbiz.de/10009763954
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