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isPartOf:"Policy and marketing strategies for digital media"
~subject:"Innovation adoption"
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Shin, Donghee
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Policy and marketing strategies for digital media
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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JMM : the international journal on media management
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Multiscreen services : user-centric marketing strategies
Shin, Donghee
- In:
Policy and marketing strategies for digital media
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(pp. 280-296)
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2014
Persistent link: https://www.econbiz.de/10010369853
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