//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Premier reference source"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Bigné Alcañiz, J. Enrique"
~person:"Chan, S Fiona"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social network services"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
Social Web
2
Social web
2
Advertising effects
1
Advertising value
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
China
1
EWOM
1
Facebook fan pages
1
Internet marketing
1
Markenführung
1
Markenimage
1
Marketer-generated content
1
Online-Marketing
1
Relationship marketing
1
Social media
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
brand identity
1
brand loyalty
1
customer interactions
1
perceived benefits
1
virtual brand community in China
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bigné Alcañiz, J. Enrique
Chan, S Fiona
Luo, Xin
4
Wirtz, Bernd W.
3
Bansal, Rohit
2
Benson, Vladlena
2
Dens, Nathalie
2
Göttel, Vincent
2
He, Wei
2
Kock, Ned F.
2
Mohd Suki, Norazah
2
Norbayah Mohd Suki
2
Pelsmacker, Patrick de
2
Qalati, Sikandar Ali
2
Rao, N. Raghavendra
2
Saridakis, George
2
Shin, Namchul
2
Tuninga, Ronald
2
Wang, Yonggui
2
Ye, Qiang
2
Aghanli, Niloofar
1
Ammari, Nedra Bahri
1
An, Jing
1
Andrade, José Gabriel
1
Aslan, Pınar
1
Bai, Lijuan
1
Bingley, Scott
1
Boughzala, Imed
1
Bowen, Gordon
1
Brengman, Malaika
1
Burgess, Stephen
1
Buultjens, Jeremy
1
Cao, Chengyu
1
Cao, Mukun
1
Chakir, Aziza
1
Chang, Nai-Yun
1
Chang, Ya Ping
1
Chen, Chieh-Wen
1
Chen, Hsinchun
1
Chen, Mingliang
1
more ...
less ...
Published in...
All
Premier reference source
Journal of electronic commerce research : JECR
Journal of business research : JBR
3
International journal of advertising : the review of marketing communications
2
Business research quarterly : BRQ
1
European research on management and business economics
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of destination marketing & management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Service business
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
2
Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui
;
Chan, S Fiona
;
Yang, Zhilin
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009766323
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->