//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Psychology & marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
209
Markenführung
209
Consumer behaviour
148
Konsumentenverhalten
148
Brand image
132
Markenimage
132
Brand
90
Markenartikel
90
Beziehungsmarketing
38
Relationship marketing
38
Advertising effects
36
Werbewirkung
36
Social Web
26
Social web
26
Internet marketing
20
Online-Marketing
20
Advertising
19
Personality psychology
19
Persönlichkeitspsychologie
19
Werbung
16
Viral marketing
11
Virales Marketing
11
Luxury goods
10
Luxusgüter
10
Brand extension
9
Customer satisfaction
9
Experiment
9
Kundenzufriedenheit
9
Markentransfer
9
Celebrity endorsement
8
Celebrity-Werbung
8
International marketing
8
Internationales Marketing
8
Brand loyalty
7
Branding
7
Emotion
7
Marketing management
7
Marketingmanagement
7
brand loyalty
7
branding
7
more ...
less ...
Online availability
All
Undetermined
128
Free
19
Type of publication
All
Article
207
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
209
Aufsatz in Zeitschrift
209
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
209
Author
All
Woodside, Arch G.
4
Bauer, Brittney C.
3
DelVecchio, Devon
3
Gijsbrechts, Els
3
Himme, Alexander
3
Kuanr, Abhisek
3
Nguyen, Hang T.
3
Pauwels, Koen
3
Pradhan, Debasis
3
Sattler, Henrik
3
Steenkamp, Jan-Benedict E. M.
3
Warlop, Luk
3
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Bowman, Douglas
2
Dekimpe, Marnik G.
2
Dev, Chekitan S.
2
Dimitriu, Radu
2
Ding, Ying
2
Ewijk, Bernadette J. van
2
Fischer, Marc
2
Fitzsimons, Gavan J.
2
Gaustad, Tarje
2
Geuens, Maggie
2
Hamilton Rice, Dan
2
Hollebeek, Linda D.
2
Huang, Ming-Hui
2
Hultman, Magnus
2
Ilicic, Jasmina
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
Lee, Michael S. W.
2
Luna, David
2
Mittal, Vikas
2
Moulard, Julie Guidry
2
Oghazi, Pejvak
2
Pieters, Rik
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
more ...
less ...
Published in...
All
Psychology & marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
102
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
88
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
more ...
less ...
Source
All
ECONIS (ZBW)
209
Showing
1
-
10
of
209
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
8
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
9
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
10
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->