//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Psychology & marketing"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Konsumentenpräferenzen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenpräferenzen
Psychology of advertising
99
Werbepsychologie
99
Advertising effects
53
Werbewirkung
53
Consumer behaviour
28
Konsumentenverhalten
28
Advertising
20
USA
20
United States
20
Werbung
20
Brand image
13
Markenimage
13
Experiment
10
Computerspiel
7
Video game
7
Brand
6
Markenartikel
6
Perception
6
Personality psychology
6
Persönlichkeitspsychologie
6
Social Marketing
6
Social marketing
6
Target group
6
Wahrnehmung
6
Zielgruppe
6
Brand management
5
Celebrity endorsement
5
Celebrity-Werbung
5
Emotion
5
Fernsehwerbung
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Television advertising
5
Cognition
4
Consumer preferences
4
Kognition
4
Analysis of variance
3
Consumer motivation
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Carlson, Jeffrey R.
1
David, Meredith E.
1
Ghosh Chowdhury, Tilottama
1
Kareklas, Ioannis
1
Kim, Eunjin
1
Micu, Camelia
1
Morton, Cynthia R.
1
Muehling, Darrel D.
1
Ratneshwar, Srinivasan
1
Song, Doori
1
more ...
less ...
Published in...
All
Psychology & marketing
Journal of advertising : official publication of the American Academy of Advertising
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
NBER working paper series
1
Working paper
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of attachment style in shaping consumer preferences for products shown in advertisements that depict consensus claims
David, Meredith E.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10011486889
Saved in:
2
The influence of regulatory focus on the effect of product cues
Song, Doori
;
Morton, Cynthia R.
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 917-933
Persistent link: https://www.econbiz.de/10011602974
Saved in:
3
What to get and what to give up : how different decision tasks and product types affect the persuasiveness of promotion- versus prevention-focused messages
Ghosh Chowdhury, Tilottama
;
Micu, Camelia
;
Ratneshwar, …
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 920-933
Persistent link: https://www.econbiz.de/10011340191
Saved in:
4
"I eat organic for my benefit and yours" : egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10010344096
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->