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isPartOf:"Psychology & marketing"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Benutzerschnittstelle"
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
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