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~subject:"Brand"
~subject:"Clothing"
~subject:"USA"
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Fashion
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Consumer behaviour
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Brand image
4
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Luxusgüter
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Cowan, Kirsten L.
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Fiore, Ann Marie
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Psychology & marketing
Journal of fashion marketing and management
67
International journal of consumer studies
13
Journal of retailing and consumer services
12
Journal of global fashion marketing : JGfM
10
The journal of brand management : an international journal
8
Journal of business research : JBR
7
Young consumers : insight and ideas for responsible marketers
6
Business history
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Journal of consumer marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
International journal of retail & distribution management
3
Promoting organizational performance through 5G and agile marketing
3
Brand research : [an outcome of the second International Conference on Brand Management]
2
Business Analytics
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Cleaner and responsible consumption
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Corporate governance : international journal of business in society
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Detox fashion : case studies
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Enterprise & society : the international journal of business history
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Global business review
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International journal of business and globalisation : IJBG
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of management practice : IJMP
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Journal of Islamic marketing
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Journal of Islamic marketing : JIMA
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Journal of consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of euromarketing
2
Journal of promotion management : JPM
2
Scandinavian journal of management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer eBook Collection
2
Sustainability in fashion : a cradle to upcycle approach
2
Testimonial advertising in the American marketplace : emulation, identity, community
2
The international review of retail, distribution and consumer research
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
African journal of economic and management studies
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1
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
2
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
3
Who is the "self" that buys? : an exploratory examination of imaginative consumption and explanation of opinion leadership
Cowan, Kirsten L.
;
Dai, Bo
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10010460832
Saved in:
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