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isPartOf:"Psychology & marketing"
~subject:"Konsumentenpräferenzen"
~subject:"advertising"
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Konsumentenpräferenzen
advertising
Psychology of advertising
51
Werbepsychologie
51
Advertising effects
24
Werbewirkung
24
Consumer behaviour
18
Konsumentenverhalten
18
USA
9
United States
9
Advertising
6
Brand image
6
Experiment
6
Markenimage
6
Werbung
6
Celebrity endorsement
5
Celebrity-Werbung
5
Marketing management
5
Marketingmanagement
5
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Perception
4
Wahrnehmung
4
Frauen
3
Social Marketing
3
Social marketing
3
Women
3
Computerspiel
2
Consumer attitudes
2
Consumer motivation
2
Consumer preferences
2
Deutschland
2
Elderly people
2
Germany
2
Großbritannien
2
International marketing
2
Internationales Marketing
2
Kaufmotiv
2
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English
5
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DelVecchio, Devon
1
Deska, Jason C.
1
Ghosh Chowdhury, Tilottama
1
Hingston, Sean T.
1
Hugenberg, Kurt
1
Ingendahl, Moritz
1
Kim, Eunjin
1
Micu, Camelia
1
Morton, Cynthia R.
1
Mädche, Alexander
1
Pontes, Nicolas
1
Ratneshwar, Srinivasan
1
Septianto, Felix
1
Song, Doori
1
Stenstrom, Eric P.
1
Tjiptono, Fandy
1
Vogel, Tobias
1
Walker, Ryan J.
1
Wänke, Michaela
1
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Psychology & marketing
International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Discussion papers
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
International journal of technology marketing : IJTMkt
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
NBER working paper series
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Working paper
1
Yale Economics Department working papers
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ECONIS (ZBW)
5
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1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
3
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
4
The influence of regulatory focus on the effect of product cues
Song, Doori
;
Morton, Cynthia R.
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 917-933
Persistent link: https://www.econbiz.de/10011602974
Saved in:
5
What to get and what to give up : how different decision tasks and product types affect the persuasiveness of promotion- versus prevention-focused messages
Ghosh Chowdhury, Tilottama
;
Micu, Camelia
;
Ratneshwar, …
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 920-933
Persistent link: https://www.econbiz.de/10011340191
Saved in:
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