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isPartOf:"Psychology & marketing"
~subject:"Market research"
~subject:"Persönlichkeitsmerkmal"
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Anticounterfeiting strategies and their influence on attitudes of different counterfeit consumer types
Herstein, Ram
;
Drori, Netanel
;
Berger, Ron
;
Barnes, …
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 842-859
Persistent link: https://www.econbiz.de/10011307820
Saved in:
2
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
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