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isPartOf:"Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Marketing management"
~subject:"Marktforschung"
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Marketing management
Marktforschung
Qualitative Methode
51
Qualitative method
51
Market research
36
Deutschland
8
Germany
8
Lieferantenmanagement
7
Supplier relationship management
7
Qualitative research
5
Psychologie
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Psychology
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Betriebliche Wertschöpfung
3
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New product development
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Marketingmanagement
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Qualitative case study research
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Relationship marketing
2
Strategic management
2
Strategisches Management
2
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2
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2
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
Industrial marketing management : the international journal for industrial and high-tech firms
Qualitative market research : an international journal
25
Qualitative Marktforschung : Konzepte - Methoden - Analysen
20
Organizational research methods : ORM
9
Journal of business research : JBR
6
International journal of market research
5
Alternative market research methods : market sensing
4
Innovation in der Marktforschung
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Young consumers : insight and ideas for responsible marketers
3
Der Markt : international journal of marketing
2
European management journal
2
Fundamentals of marketing research ; Vol. 1
2
Handbook of qualitative research methods in marketing
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Lehrbuch
2
Qualitative research in organizations and management : an international journal
2
SpringerLink / Bücher
2
The journal of product & brand management
2
essentials
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Australasian marketing journal
1
Business & professional ethics journal
1
Central European business review : CEBR
1
Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022
1
Dresdner Beiträge zur Wirtschaftsinformatik
1
Empirie und Betriebswirtschaft : Entwicklungen und Perspektiven
1
Entrepreneurship research journal : ERJ
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 2
1
Fundamentals of marketing research ; Vol. 4
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Gabler-Lehrbuch
1
Göttinger Beiträge zur Handels- und Distributionswissenschaft : Arbeitspapier Nr. ...
1
HRW London Management Books
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Handbuch der Marktforschung
1
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ECONIS (ZBW)
37
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1
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
2
Strategic and operational alignment of sales-marketing interfaces : dual paths within an SME configuration
Malshe, Avinash
;
Friend, Scott B.
;
Khatib, Jamal A. al-
; …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 145-158
Persistent link: https://www.econbiz.de/10011776011
Saved in:
3
Gruppendiskussionsverfahren
Blank, Renate
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 289-312)
.
2011
Persistent link: https://www.econbiz.de/10009232636
Saved in:
4
Qualitative Interviews
Mey, Günter
;
Mruck, Katja
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 257-288)
.
2011
Persistent link: https://www.econbiz.de/10009232637
Saved in:
5
Qualitative Stichprobenkonzepte
Schreier, Margit
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 241-256)
.
2011
Persistent link: https://www.econbiz.de/10009232638
Saved in:
6
Der qualitative Forschungsprozess
Kleining, Gerhard
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 197-240)
.
2011
Persistent link: https://www.econbiz.de/10009232639
Saved in:
7
Semiologie : die Bedeutung der Zeichen erkennen
Panafieu, Christine de
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 177-194)
.
2011
Persistent link: https://www.econbiz.de/10009232640
Saved in:
8
Linguistik : über das "Wie" im Diskurs
Puchta, Claudia
;
Rüsing, Olaf
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 163-176)
.
2011
Persistent link: https://www.econbiz.de/10009232641
Saved in:
9
Ethnographie : auf den Spuren des täglichen Verhaltens
Mathews, Petra
;
Kaltenbach, Edeltraud
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009232642
Saved in:
10
Soziologie : Forschen im gesellschaftlichen Kontext
Kühn, Thomas
;
Koschel, Kay-Volker
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 127-146)
.
2011
Persistent link: https://www.econbiz.de/10009232643
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