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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"International review on public and non-profit marketing"
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Search: subject_exact:"Celebrity endorsement"
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Celebrity endorsement
7
Celebrity-Werbung
7
Advertising effects
6
Werbewirkung
6
Consumer behaviour
3
Brand image
2
Brand management
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Cause-Related Marketing
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Authenticity
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Behavioral intentions
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Brand associations
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Celebrity brand fit
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Celebrity credibility
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Celebrity endorsements
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Celebrity motivation
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Communication effects
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Corporate and celebrity brands
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Donation intention
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Egypt
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Arasu Balasubramaniam, Senthil
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Gorton, Matthew
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Ilicic, Jasmina
1
Inbaraj, J. Daniel
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Tantiseneepong, Nisachon
1
Thamaraiselvan, N.
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Qualitative market research : an international journal
International review on public and non-profit marketing
Psychology & marketing
16
Journal of business research : JBR
12
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
International journal of advertising : the review of marketing communications
8
Journal of retailing and consumer services
8
International journal of sports marketing & sponsorship
7
Journal of marketing management : MM
6
The journal of product & brand management
6
The journal of brand management : an international journal
5
Young consumers : insight and ideas for responsible marketers
4
Celebrity, convergence and transformation
3
European journal of marketing : EJM
3
Global business review
3
International journal of sport management and marketing : IJSMM
3
Marketing letters : a journal of research in marketing
3
Organizations and markets in emerging economies
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice : JMTP
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing intelligence & planning
2
Nepalese journal of finance : a publication of Uniglobe College
2
Pakistan journal of commerce and social sciences
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Role of celebrity in cause related marketing
Thamaraiselvan, N.
;
Arasu Balasubramaniam, Senthil
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 341-357
Persistent link: https://www.econbiz.de/10011916474
Saved in:
2
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
3
Evaluating resposes to celebrity endorsements using projective techniques
Tantiseneepong, Nisachon
;
Gorton, Matthew
;
White, John
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10009503726
Saved in:
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