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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Journal of advertising research"
~subject:"Consumers"
~subject:"Private consumption"
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Qualitative market research : an international journal
Journal of advertising research
Working paper / National Bureau of Economic Research, Inc.
19
International journal of consumer studies
17
NBER working paper series
15
Journal of business research : JBR
13
Marketing theory
12
Springer eBook Collection
11
NBER Working Paper
10
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
10
Federal Reserve Bulletin
9
Journal of advertising
9
Discussion paper / Centre for Economic Policy Research
8
European journal of marketing : EJM
8
Journal of retailing and consumer services
8
The American economic review
8
The journal of consumer marketing
8
Food policy : economics planning and politics of food and agriculture
7
SpringerLink / Bücher
7
Transformative consumer research for personal and collective well-being
7
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
7
Advances in household economics, consumer behaviour and economic policy
6
CESifo working papers
6
Handbook of consumer psychology
6
Handelsforschung
6
Research
6
Critical perspectives on diversity, equity, and inclusion in marketing
5
Economics Papers from University Paris Dauphine
5
Europäische Hochschulschriften / 5
5
Food Policy
5
International journal of wine business research : IJWBR
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of customer behaviour
5
NBP working paper
5
SAGE benchmarks in culture and society
5
The economic journal : the journal of the Royal Economic Society
5
The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
5
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
4
Forschungsgruppe Konsum und Verhalten
4
IDE discussion papers
4
International economic review
4
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ECONIS (ZBW)
13
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1
Do customer ratings influence consumers who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Colliander, Jonas
;
Dahlén, Micael
;
Thorbjørnsen, Helge
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10014283791
Saved in:
2
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
3
When consumers tune out advertising messages : development and validation of a scale to measure advertising disengagement
Tripathi, Sanjeev
;
Jain, Varsha
;
Pandey, Jatin
; …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10013186356
Saved in:
4
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
5
Understanding AI advertising from the consumer perspective : what factors determine consumer appreciation of AI-created advertisements?
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10012642989
Saved in:
6
How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John
;
Koslow, Scott
;
Ang, Lawrence
;
Tevi, Alexander
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
Saved in:
7
Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns
Dahlén, Micael
;
Karsberg, John
;
Sagfossen, Sofie
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 417-425
Persistent link: https://www.econbiz.de/10012495770
Saved in:
8
Why marketers need new measures of consumer engagement : how expanding platforms, the 6-second ad, and fewer ads alter engagement and outcomes
Fulgoni, Gian M.
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10011929116
Saved in:
9
The discontinuous evolution of women’s fashion in China
Hughes, Mine Üçok
;
Eckhardt, Giana M.
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 391-408
Persistent link: https://www.econbiz.de/10011497097
Saved in:
10
Not just what they want, but why they want it : traditional market research to deep customer insights
Price, Rebecca Anne
;
Wrigley, Cara
;
Straker, Karla
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 230-248
Persistent link: https://www.econbiz.de/10011308602
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