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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Social marketing and behaviour change : models, theory and applications"
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Social Marketing
27
Social marketing
27
Consumer behaviour
7
Konsumentenverhalten
7
Advertising effects
4
Theorie
4
Theory
4
Werbewirkung
4
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2
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Brennan, Linda
10
Aleti, Torgeir
9
Binney, Wayne
9
Nguyen, Dang
9
Parker, Lukas
9
Arroyo, Pilar
1
Artz, Nancy
1
Atkin, Joann L.
1
Blázquez, Juan José
1
Bryant, Carol A.
1
Carrete, Lorena
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Chan, Kara
1
Chang, Hao-chieh
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Christy, Timothy P.
1
Cooke, Peter
1
Courtney, Anita H.
1
Dandis, Ala' Omar
1
Devaney, Michelle
1
Dickinson-Delaporte, Sonia Jane
1
Domegan, Christine
1
Duane, Sinead
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Díaz, Estrella
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Eadie, Douglas
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Erdogan, B. Zafer
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Fry, Marie-Louise
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Gangadharbatla, Harsha
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Mayer, Alyssa B.
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McCardle, M.
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McDermott, Robert J.
1
McHugh, Patricia
1
Molina, Arturo
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Newell, S. J.
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Qualitative market research : an international journal
Journal of marketing communications
Social marketing and behaviour change : models, theory and applications
Journal of Social Marketing
92
Journal of social marketing : JSOCM
44
Apas Papers
42
International review on public and non-profit marketing
39
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
34
Health marketing quarterly
33
Journal of marketing management : MM
32
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
European Journal of Marketing
10
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
Strategic Direction
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Marketing Intelligence & Planning
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
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ECONIS (ZBW)
27
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1
Social norms, cues and improved communication to influence behaviour change of smokers
Wallace-Williams, Donna Marie
;
Wright, Len Tiu
;
Dandis, …
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 288-313
Persistent link: https://www.econbiz.de/10014232577
Saved in:
2
Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Gangadharbatla, Harsha
;
Vardeman, Christopher
; …
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10013371013
Saved in:
3
Social marketing and behaviour change: where to from here?
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 331-335)
.
2014
Persistent link: https://www.econbiz.de/10010477238
Saved in:
4
Case study: a social marketing approach for increasing community coalitions’ adoption of evidence-based policy
Mayer, Alyssa B.
;
Lefebvre, Craig
;
McDermott, Robert J.
; …
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 317-327)
.
2014
Persistent link: https://www.econbiz.de/10010477240
Saved in:
5
Social change models in social marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 279-316)
.
2014
Persistent link: https://www.econbiz.de/10010477242
Saved in:
6
Case study: which theory is more effective for predicting hotel guest participation in towel and linen reuse programs, social influence theory or attribution theory?
Wymer, Walter
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 268-275)
.
2014
Persistent link: https://www.econbiz.de/10010477243
Saved in:
7
‘Buying’ or ‘consumer’ behaviour decision models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 225-267)
.
2014
Persistent link: https://www.econbiz.de/10010477246
Saved in:
8
Case study: waves of change : collaborative design for tomorrow’s world
Domegan, Christine
;
McHugh, Patricia
;
Devaney, Michelle
; …
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 208-219)
.
2014
Persistent link: https://www.econbiz.de/10010477247
Saved in:
9
Case study: ‘Greenwich Get Active’ : mobilising a whole community to get active
Howick, Matt
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 199-207)
.
2014
Persistent link: https://www.econbiz.de/10010477255
Saved in:
10
Multi-theory models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 181-198)
.
2014
Persistent link: https://www.econbiz.de/10010477256
Saved in:
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