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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"Macro-social marketing insights : systems thinking for wicked problems"
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Qualitative market research : an international journal
Macro-social marketing insights : systems thinking for wicked problems
International review on public and non-profit marketing
39
Journal of social marketing : JSOCM
38
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
33
Journal of marketing management : MM
32
Health marketing quarterly
31
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
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Australasian marketing journal
14
European journal of marketing : EJM
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Journal of advertising : official publication of the American Academy of Advertising
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Social marketing for public health : global trends and success stories
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
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Journal of macromarketing
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Journal of marketing communications
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NBER Working Paper
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NBER working paper series
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The Sage library in marketing
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The journal of services marketing
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Working papers in economics
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Young consumers : insight and ideas for responsible marketers
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International journal of advertising : the quarterly review of marketing communications
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
Journal of advertising research
6
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
Critical concepts in economics
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1
Macro-social marketing overview
Kennedy, Ann-Marie
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 1-11)
.
2020
Persistent link: https://www.econbiz.de/10012112026
Saved in:
2
Systems and macro-social marketing : researching wicked problems
Wooliscroft, Ben
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 12-26)
.
2020
Persistent link: https://www.econbiz.de/10012112030
Saved in:
3
Macro-social marketing as a tool to increase the share of renewable energy in developing island nations
Kapitan, Sommer
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 27-53)
.
2020
Persistent link: https://www.econbiz.de/10012112031
Saved in:
4
Using the socio-ecological model as an holistic approach to behavioural change
Veer, Ekant
;
Golf-Papez, Maja
;
Zahrai, Kseniia
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 54-71)
.
2020
Persistent link: https://www.econbiz.de/10012112034
Saved in:
5
The power of "talk" : frames and narratives in macro-social marketing
Kemper, Joya A.
;
Ballantine, Paul W.
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 72-92)
.
2020
Persistent link: https://www.econbiz.de/10012112044
Saved in:
6
Macro-level interventions in systems of wicked consumption
Orazi, Davide C.
;
Koch, Matthias
;
Varma, Srishti
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 93-109)
.
2020
Persistent link: https://www.econbiz.de/10012112234
Saved in:
7
Macro-social marketing and the complexity of value co-creation
Domegan, Christine
;
McHugh, Patricia
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 110-130)
.
2020
Persistent link: https://www.econbiz.de/10012112236
Saved in:
8
Social marketing's contribution to macro social policy and economics, beyond up-stream, mid-stream and down-stream analysis
French, Jeff
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 131-148)
.
2020
Persistent link: https://www.econbiz.de/10012112243
Saved in:
9
Co-creating social change using human-centered design
Hamby, Anne
;
Pierce, Meghan
;
Daniloski, Kim
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 149-168)
.
2020
Persistent link: https://www.econbiz.de/10012112244
Saved in:
10
Collaborative systems thinking for social change
Previte, Josephine
;
Pomfret, Liam
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 169-192)
.
2020
Persistent link: https://www.econbiz.de/10012112247
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