//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Qualitative market research : an international journal"
~subject:"Konsumentenverhalten"
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product image"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Market research
Brand image
42
Markenimage
42
Consumer behaviour
31
Brand management
28
Markenführung
28
Brand
15
Markenartikel
15
Marktforschung
6
Beziehungsmarketing
5
Emotion
5
Relationship marketing
5
Brands
4
Corporate reputation
4
Firmenimage
4
KMU
4
Luxury goods
4
Luxusgüter
4
SME
4
Brand attachment
3
Grounded theory
3
International marketing
3
Internationales Marketing
3
Jugendliche
3
Perception
3
Reputation
3
Stakeholder
3
Stakeholders
3
USA
3
United States
3
Wahrnehmung
3
Youth
3
Advertising effects
2
Befragung
2
Brand architecture
2
Brand associations
2
Brand avoidance
2
Brand hate
2
Brand love
2
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
32
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Language
All
English
32
Author
All
Melewar, T. C.
2
Sarkar, Abhigyan
2
Aledin, Samil A.
1
Alpert, Frank
1
Amini, Mehdi
1
Arnold, Todd J.
1
Atwal, Glyn
1
Banerjee, Pratyush
1
Bang, Nguyen
1
Basile, Gianpaolo
1
Berndt, Adele
1
Beurer, Karolin
1
Bhattacharya, Subhajit
1
Bloch, Peter H.
1
Bryson, Douglas
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Castaño, Raquel
1
Cervai, Sara
1
Chaney, Isabella
1
Chen, Cheng-Hao Steve
1
Chen, Shan
1
Chen, Steven
1
Cian, Luca
1
Commuri, Suraj
1
Dalal, Arunava
1
Danes, Jeffrey E.
1
Dean, Dianne
1
Diamond, Nina
1
Dimitriadis, Sergios
1
Dirsehan, Taşkın
1
Eren-Erdoğmuş, İrem
1
Felix, Reto
1
Foroudi, Pantea
1
Gaur, Jighyasu
1
Gavilan, Diana
1
Gupta, Ritu
1
Gupta, Suraksha
1
Hackley, Christopher E.
1
Hale, Rosanna
1
more ...
less ...
Published in...
All
Qualitative market research : an international journal
Journal of business research : JBR
355
The journal of product & brand management
242
Journal of retailing and consumer services
225
The journal of brand management : an international journal
214
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
90
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of global marketing
52
Marketing intelligence & planning
52
Marketing letters : a journal of research in marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
46
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
44
Journal of strategic marketing
44
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of the Academy of Marketing Science
38
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
International journal of advertising : the review of marketing communications
35
Journal of marketing management : MM
35
Journal of marketing research : JMR
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Journal of business ethics : JOBE
30
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
2
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Exploring user's experience of push notifications : a grounded theory approach
Gavilan, Diana
;
Martinez-Navarro, Gema
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 233-255
Persistent link: https://www.econbiz.de/10013380425
Saved in:
5
Exploring local vs global brand associations in an emerging market using BCM technique
Eren-Erdoğmuş, İrem
;
Dirsehan, Taşkın
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10011748652
Saved in:
6
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
7
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
8
Brand avoidance among Generation Y consumers
Knittel, Zana
;
Beurer, Karolin
;
Berndt, Adele
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011535860
Saved in:
9
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
10
I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Moussa, Salim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010491600
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->