I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Salim Moussa
| Year of publication: |
2015
|
|---|---|
| Authors: | Moussa, Salim |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 18.2015, 1, p. 69-85
|
| Subject: | Brand love | Commodification | Brand attachment | Critical review | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010491600