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isPartOf:"Research in consumer behavior"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Konsum"
~subject:"Social web"
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Konsum
Social web
Consumer behaviour
294
Konsumentenverhalten
294
Brand management
56
Markenführung
56
Beziehungsmarketing
37
Relationship marketing
37
Brand image
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Markenimage
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Social Web
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Theorie
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consumer behavior
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Ko, Eunju
3
Ghaffar, Abdul
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Islam, Tahir
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Kim, Juran
2
Lanier, Clinton D.
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Ng, Mark
2
Sheikh, Altaf Ahmed
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1
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Research in consumer behavior
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
206
Journal of retailing and consumer services
176
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
International journal of consumer studies
49
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
44
International journal of advertising : the review of marketing communications
43
International journal of electronic marketing and retailing : IJEMR
39
Psychology & marketing
38
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
36
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Cogent business & management
32
Journal of management information systems : JMIS
32
Information systems research : ISR
31
Electronic commerce research
30
Tourism management : research, policies, practice
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Journal of marketing
27
Asia Pacific journal of marketing and logistics
26
Marketing intelligence & planning
26
International journal of business information systems : IJBIS
25
Journal of the Academy of Marketing Science
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of international consumer marketing
23
Journal of hospitality marketing & management
22
European journal of marketing : EJM
21
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ECONIS (ZBW)
35
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
3
Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
Saved in:
4
Consumers' acceptance of social commerce during COVID-19 lockdown
Sheikh, Zaryab
;
Ghaffar, Abdul
;
Islam, Tahir
;
Sheikh, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 210-230
Persistent link: https://www.econbiz.de/10014251313
Saved in:
5
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
6
How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic : the moderating role of perceived benefit
Tran Kim Dung
;
Lobel Trong Thuy Tran
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 627-644
Persistent link: https://www.econbiz.de/10013415463
Saved in:
7
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
8
Habitual mobile shopping behavior in China and Vietnam : applying complexity theory via fsQCA
Miao, Miao
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 313-329
Persistent link: https://www.econbiz.de/10013177333
Saved in:
9
Sustaining customer engagement through social media brand communities
Riley, Jen
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
Saved in:
10
Consumer behavior in hospitality and tourism
Dixit, Saurabh Kumar
;
Lee, Kuan-Huei
;
Poh Theng Loo
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10012257890
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