Habitual mobile shopping behavior in China and Vietnam : applying complexity theory via fsQCA
Year of publication: |
2022
|
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Authors: | Miao, Miao |
Subject: | cultural value | habitual activity | Mobile shopping | social media interaction | window-shopping | China | Konsumentenverhalten | Consumer behaviour | Vietnam | Viet Nam | Social Web | Social web | Online-Handel | Online retailing | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications |
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