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isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Marketingpolitik"
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Marketing management
124
Marketingmanagement
124
Theorie
68
Theory
68
Marketing
57
Deutschland
26
Germany
26
Consumer behaviour
24
Konsumentenverhalten
24
Beziehungsmarketing
18
Relationship marketing
18
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16
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16
Market research
15
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15
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15
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15
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12
Vertriebsweg
12
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10
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8
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marketing strategy
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Bauer, Hans H.
6
Kleinaltenkamp, Michael
4
Simon, Hermann
4
Walsh, Gianfranco
4
Wiedmann, Klaus-Peter
4
Albers, Sönke
3
Buxel, Holger
3
Gierl, Heribert
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Mattmüller, Roland
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Sudhir, K.
3
Wildner, Raimund
3
Wirtz, Bernd W.
3
Wübker, Georg
3
Allenby, Greg M.
2
Decker, Reinhold
2
Desai, Preyas S.
2
Engelhardt, Werner Hans
2
Esteban-Bravo, Mercedes
2
Gardete, Pedro M.
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Günter, Bernd
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Jeschke, Kurt
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Kilian, Thomas
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Kumar, V.
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Lee, Eunkyu
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Manchanda, Puneet
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Oelsnitz, Dietrich von der
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Pauwels, Koen
2
Purohit, Devavrat
2
Schenk, Michael
2
Schneider, Willy
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Jahrbuch der Absatz- und Verbrauchsforschung
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
521
Journal of business research : JBR
386
Industrial marketing management : the international journal for industrial and high-tech firms
286
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
192
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
148
Journal of marketing
139
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Springer eBook Collection / Business and Economics
114
Marketing intelligence & planning
106
Journal of marketing communications
105
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
The marketing review
67
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
63
Journal of marketing education : JME
63
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Journal of business economics : JBE
54
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ECONIS (ZBW)
180
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1
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10
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180
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1
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
2
Special Issue on Marketing Science and Health
2020
Persistent link: https://www.econbiz.de/10012405715
Saved in:
3
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
4
Introduction to the special issue on marketing science and health
Ailawadi, Kusum
;
Chan, Tat
;
Manchanda, Puneet
;
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
3
,
pp. 459-464
Persistent link: https://www.econbiz.de/10012294673
Saved in:
5
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
6
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
7
Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
Saved in:
8
Introducing a new section : Marketing Science : frontiers
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011818432
Saved in:
9
The misuse of accounting-based approximations of Tobin’s q in a world of market-based assets
Bendle, Neil T.
;
Butt, Moeen Naseer
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 484-504
Persistent link: https://www.econbiz.de/10011884387
Saved in:
10
Tailored cheap talk : the effects of privacy policy on ad content and market outcomes
Gardete, Pedro M.
;
Bart, Yakov
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 733-752
Persistent link: https://www.econbiz.de/10011951235
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