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isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~isPartOf:"The journal of brand management : an international journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingpolitik"
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Marketing management
100
Marketingmanagement
100
Brand management
46
Markenführung
46
Theorie
28
Theory
28
Consumer behaviour
26
Konsumentenverhalten
26
Marketing
19
Brand
18
Markenartikel
18
Brand image
17
Markenimage
17
Brand architecture
13
Deutschland
13
Germany
13
Markenarchitektur
12
Beziehungsmarketing
11
Corporate reputation
11
Firmenimage
11
Relationship marketing
11
Luxury goods
9
Luxusgüter
9
USA
8
United States
8
Corporate culture
7
Preismanagement
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Pricing strategy
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Unternehmenskultur
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Internationales Marketing
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brand orientation
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Branding
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Firm performance
5
Unternehmenserfolg
5
Bibliometrics
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Bibliometrie
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4
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Article
115
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Aufsatz in Zeitschrift
Article in journal
117
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English
62
German
55
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Balmer, John M. T.
4
Kleinaltenkamp, Michael
4
Simon, Hermann
4
Albers, Sönke
3
Engelhardt, Werner Hans
2
Gierl, Heribert
2
Günter, Bernd
2
Hennigs, Nadine
2
Hirvonen, Saku
2
Laukkanen, Tommi
2
Mizera, Sue
2
Reijonen, Helen
2
Urde, Mats
2
Wiedmann, Klaus-Peter
2
Abimbola, Temi
1
Abratt, Russell
1
Adler, Jost
1
Anees-ur-Rehman, Muhammad
1
Areni, Charles S.
1
Artz, Martin
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Balmer, John M.T.
1
Bargenda, Angela
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Barnier, Virginie de
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Bastien, Vincent
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Batt, Verena
1
Bauer, Hans H.
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Baumann, Chris
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Bernal, Pedro Mir
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Berndt, Ralph
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Bjerke, Rune
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Blömeke, Eva
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Borowicz, Frank
1
Brettel, Malte
1
Bruhn, Manfred
1
Burghausen, Mario
1
Böckem, Sabine
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Büschken, Joachim
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
The journal of brand management : an international journal
Journal of business research : JBR
384
Industrial marketing management : the international journal for industrial and high-tech firms
285
Journal of strategic marketing
192
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Journal of the Academy of Marketing Science
147
Journal of marketing
138
The journal of business & industrial marketing
117
Journal of marketing communications
105
Marketing intelligence & planning
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing research : JMR
67
The marketing review
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Marketing : ZFP ; journal of research and management
66
Journal of advertising research
63
Journal of marketing education : JME
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Journal of business-to-business marketing
57
Business horizons
54
Journal of business economics : JBE
54
Journal of business ethics : JOBE
54
AMS review : official publication of the Academy of Marketing Science
51
International journal of technology marketing : IJTMkt
50
Journal of historical research in marketing
50
Harvard-Business-Manager : das Wissen der Besten
49
Journal of global marketing
49
International marketing review
48
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
47
The journal of product & brand management
47
Marketing letters : a journal of research in marketing
45
Psychology & marketing
44
Journal of Islamic marketing : JIMA
43
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ECONIS (ZBW)
117
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117
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1
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
3
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
4
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
5
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
6
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
7
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
8
Mitigating negative spillover effects in a product-harm crisis : strategies for market leaders versus market challengers
Zhang, Jun
;
Lim, Joon Soo
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10012433581
Saved in:
9
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
10
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
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