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isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Information services"
~subject:"Social web"
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Schriftenreihe Schwerpunkt Marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of communication management : an international journal
15
Corporate communications : an international journal
14
Journal of business research : JBR
12
Research
11
SpringerLink / Bücher
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of advertising research
8
International journal of internet marketing and advertising : IJIMA
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
International journal of networking and virtual organisations : IJNVO
5
PR-Praxis
5
Springer eBook Collection
5
Business horizons
4
Corporate reputation review : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of contemporary hospitality management
4
Management information systems : mis quarterly
4
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Information systems research : ISR
3
International journal of business communication : IJBC : a publication of the Association for Business Communication
3
International journal of technology marketing : IJTMkt
3
Journal of business ethics : JOBE
3
Journal of communication management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of information & knowledge management : JIKM
3
Journal of knowledge management
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
3
Online-Kommunikation im Social Web : Mythen, Theorien und Praxisbeispiele
3
Organisationskommunikation
3
Psychology & marketing
3
Strategic corporate communication in the digital age
3
The journal of business & industrial marketing
3
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
2
Advances in logistics, operations, and management science (ALOMS) book series
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Aus Politik und Zeitgeschichte : APuZ
2
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ECONIS (ZBW)
5
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1
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
2
Posting from beyond the grave : an autopsy of consumer attitudes toward promotional communication in a posthumous context
Boeuf, Benjamin
;
Darveau, Jessica
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 892-900
Persistent link: https://www.econbiz.de/10011792409
Saved in:
3
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
4
Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
-
2013
Persistent link: https://www.econbiz.de/10009735582
Saved in:
5
Pioniervorteile für Anbieter von Informationsgütern im Electronic Commerce
Specht, Mark
-
2001
Persistent link: https://www.econbiz.de/10013427502
Saved in:
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