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isPartOf:"Sports event management : the Caribbean experience"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Dwyer, Brendan"
~person:"McKelvey, Steve"
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Sports event management : the Caribbean experience
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sports marketing & sponsorship
2
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
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1
The evolution of media reporting of ambush marketing
Burton, Nicholas
;
Snyder, Kevin
;
McKelvey, Steve
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011919165
Saved in:
2
Examining consumer perceptions of demand-based ticket pricing in sport
Shapiro, Stephen L.
;
Drayer, Joris
;
Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10011508551
Saved in:
3
Examining the role of price fairness in sport consumer ticket purchase decisions
Shapiro, Stephen L.
;
Dwyer, Brendan
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 227-240
Persistent link: https://www.econbiz.de/10011635484
Saved in:
4
Sport participant attitudes toward ambush marketing : an exploratory study of ING New York City Marathon runners
McKelvey, Steve
;
Sandler, Dennis
;
Snyder, Kevin
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10009531615
Saved in:
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