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~isPartOf:"Foundations of corporate heritage"
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Brand architecture
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Springer Gabler Research
Foundations of corporate heritage
The journal of brand management : an international journal
59
European journal of marketing : EJM
27
Journal of business research : JBR
26
SpringerLink / Bücher
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The journal of product & brand management
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Corporate communications : an international journal
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Advances in corporate branding
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Corporate reputation review : an international journal
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Innovatives Markenmanagement
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Building corporate identity, image and reputation in the digital era
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Working paper series / Bradford University School of Management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Harvard business review : HBR
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Journal of retailing and consumer services
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Journal of strategic marketing
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Symphonya. Emerging Issues in Management
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The journal of business & industrial marketing
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Asia Pacific journal of marketing and logistics
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Corporate social responsibility and environmental management
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International journal of contemporary hospitality management
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Journal of general management
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Journal of marketing communications
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Manual of international marketing
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Reputation Management
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Scandinavian journal of management
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The Routledge companion to contemporary brand management
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The marketing review
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Family business review : journal of the Family Firm Institute
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Fashion branding and communication : core strategies of European luxury brands
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Gabler research
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Health marketing quarterly
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ECONIS (ZBW)
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Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
2
Family heritage in corporate heritage branding : opportunities and risks
Brunninge, Olof
- In:
Foundations of corporate heritage
,
(pp. 259-271)
.
2017
Persistent link: https://www.econbiz.de/10011656857
Saved in:
3
Corporate image heritage : a customer view of corporate heritage
Rindell, Anne
- In:
Foundations of corporate heritage
,
(pp. 275-287)
.
2017
Persistent link: https://www.econbiz.de/10011656858
Saved in:
4
Portfolio-Werbung als Technik des Impression Management : Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen
Brunner, Christian Boris
-
2013
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010203693
Saved in:
5
Corporate Sustainable Branding : ein empirischer Beitrag zum Markenerfolg öffentlich exponierter Unternehmen
Rauch, Christian
-
2012
Persistent link: https://www.econbiz.de/10009546920
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