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isPartOf:"Springer Gabler Research"
~isPartOf:"Handbook of business-to-business marketing"
~person:"Lusch, Robert F."
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Competitive advantage
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Service-Dominant Logic
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Springer Gabler Research
Handbook of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing-mix strategies - product strategy and promotion strategy
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Gaining competitive advantage with service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Handbook of business-to-business marketing
,
(pp. 109-124)
.
2012
Persistent link: https://www.econbiz.de/10009500194
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