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~subject:"Werbewirkung"
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Portfolio-Werbung als Technik des Impression Management : Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen
Brunner, Christian Boris
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2013
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2. Aufl.
Persistent link: https://www.econbiz.de/10010203693
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