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isPartOf:"The Jossey-Bass handbook of nonprofit leadership and management"
~isPartOf:"Journal of nonprofit & public sector marketing"
~subject:"Werbung"
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The Jossey-Bass handbook of nonprofit leadership and management
Journal of nonprofit & public sector marketing
International review on public and non-profit marketing
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Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
2
The textual management of the solicit response move in newspaper fundraising advertisements
McGee, Iain
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 265-285
Persistent link: https://www.econbiz.de/10012623628
Saved in:
3
The decision to advertise nonprofit accreditation status
Hao, Xiaoting
;
Neely, Daniel
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10012200032
Saved in:
4
Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid
;
Nilsson, Artur
;
Västfjäll, Daniel
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
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5
Celebrity endorsement and involvement with the social cause in nonprofit organizations
García de los Salmones, Ma del Mar
;
Dominguez, Rafael
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011627710
Saved in:
6
Using eye tracking to assess the impact of advertising appeals on donor behavior
Bebko, Charlene
;
Sciulli, Lisa M.
;
Bhagat, Parimal
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10010481858
Saved in:
7
Nonprofit advertising : impact of celebrity connection, involvement and gender on source credibility and intention to volunteer time or donate money
Wheeler, Robert T.
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
1
,
pp. 80-107
Persistent link: https://www.econbiz.de/10009518048
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