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isPartOf:"The Routledge companion to digital consumption"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Search: subject_exact:"Medienverhalten"
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13
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The Routledge companion to digital consumption
Journal of advertising : official publication of the American Academy of Advertising
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
IZA Discussion Papers
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF Working Papers
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
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ECONIS (ZBW)
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1
Effectiveness of a school-based media literacy curriculum in encouraging critical attitudes about advertising content and forms among boys and girls
Sekarasih, Laras
;
Scharrer, Erica
;
Olson, Christine
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 362-377
Persistent link: https://www.econbiz.de/10012004052
Saved in:
2
Don't distract me when I'm media multitasking : toward a theory for raising advertising recall and recognition
Angell, Robert J.
;
Gorton, Matthew
;
Sauer, Johannes
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011486882
Saved in:
3
The underlying mechanism of multiscreen effects
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10011633839
Saved in:
4
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
5
Seeing the big picture : multitasking and perceptual processing influences on ad recognition
Duff, Brittany R.-L.
;
Sar, Sela
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011313277
Saved in:
6
Digital youth, mobile phones and text messaging: assessing the profound impact of a technological afterthought
Patterson, Anthony
- In:
The Routledge companion to digital consumption
,
(pp. 83-92)
.
2013
Persistent link: https://www.econbiz.de/10009689954
Saved in:
7
Gender roles and gender identification in relation to media and consumption
Tufte, Birgitte
- In:
The Routledge companion to digital consumption
,
(pp. 378-385)
.
2013
Persistent link: https://www.econbiz.de/10009690716
Saved in:
8
Jack of all trades, master of ... some? : multitasking in digital consumers
Chinchanachokchai, Sydney
;
Duff, Brittany R. L.
- In:
The Routledge companion to digital consumption
,
(pp. 367-377)
.
2013
Persistent link: https://www.econbiz.de/10009690717
Saved in:
9
How non-western consumers negotiate competing ideologies of sharing through the consumption of digital technology
Siebert, Anton
- In:
The Routledge companion to digital consumption
,
(pp. 137-147)
.
2013
Persistent link: https://www.econbiz.de/10009690740
Saved in:
10
Researching children in a digital age : theoretical perspectives and observations from the field
Tingstad, Vebjørg
- In:
The Routledge companion to digital consumption
,
(pp. 113-123)
.
2013
Persistent link: https://www.econbiz.de/10009690743
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