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isPartOf:"The Routledge companion to digital consumption"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global information management : an official publication of the Information Resources Management Association"
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Search: subject_exact:"Medienverhalten"
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The Routledge companion to digital consumption
Journal of business research : JBR
Journal of global information management : an official publication of the Information Resources Management Association
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
IZA Discussion Papers
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF Working Papers
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of sports economics
5
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ECONIS (ZBW)
15
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1
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
2
Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
Saved in:
3
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
4
Digital youth, mobile phones and text messaging: assessing the profound impact of a technological afterthought
Patterson, Anthony
- In:
The Routledge companion to digital consumption
,
(pp. 83-92)
.
2013
Persistent link: https://www.econbiz.de/10009689954
Saved in:
5
Gender roles and gender identification in relation to media and consumption
Tufte, Birgitte
- In:
The Routledge companion to digital consumption
,
(pp. 378-385)
.
2013
Persistent link: https://www.econbiz.de/10009690716
Saved in:
6
Jack of all trades, master of ... some? : multitasking in digital consumers
Chinchanachokchai, Sydney
;
Duff, Brittany R. L.
- In:
The Routledge companion to digital consumption
,
(pp. 367-377)
.
2013
Persistent link: https://www.econbiz.de/10009690717
Saved in:
7
How non-western consumers negotiate competing ideologies of sharing through the consumption of digital technology
Siebert, Anton
- In:
The Routledge companion to digital consumption
,
(pp. 137-147)
.
2013
Persistent link: https://www.econbiz.de/10009690740
Saved in:
8
Researching children in a digital age : theoretical perspectives and observations from the field
Tingstad, Vebjørg
- In:
The Routledge companion to digital consumption
,
(pp. 113-123)
.
2013
Persistent link: https://www.econbiz.de/10009690743
Saved in:
9
Integrating marketing databases through regressed microsegmentation
Cannon, Hugh M.
;
Williams, David L.
;
Yoon, Sung-joon
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 424-430
Persistent link: https://www.econbiz.de/10003962307
Saved in:
10
Bridging the digital divide : use of public internet kiosks in Mauritius
Pee, Loo Geok
;
Kankanhalli, Atreyi
;
Show, V. C. Y. On
- In:
Journal of global information management : an official …
18
(
2010
)
1
,
pp. 15-38
Persistent link: https://www.econbiz.de/10003925377
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