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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Internet marketing"
~subject:"Social Web"
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Internet marketing
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Virtual reality
18
Virtuelle Realität
18
Consumer behaviour
10
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8
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6
Online-Handel
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Qu, Ying
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1
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The journal of brand management : an international journal
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
18
Journal of retailing and consumer services
13
International journal of networking and virtual organisations : IJNVO
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Psychology & marketing
10
Technological forecasting & social change : an international journal
9
Journal of marketing management : MM
8
Business horizons
6
Tourism management : research, policies, practice
6
Commercial transactions in the virtual world : issues and opportunities
5
Journal of management information systems : JMIS
5
Virtual worlds and e-commerce : technologies and applications for building customer relationships
5
Information systems research : ISR
4
International journal of consumer studies
4
International journal of product development : IJPD
4
Journal of electronic commerce research : JECR
4
Premier reference source
4
Southern economic journal
4
Advances in educational technologies and instructional design (AETID) book series
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Asia Pacific journal of marketing and logistics
3
Business & information systems engineering
3
Computational and mathematical organization theory
3
Electronic commerce research
3
Human resource management review
3
International journal of contemporary hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of behavioral and experimental economics
3
Journal of consumer behaviour
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of internet commerce
3
Journal of promotion management : innovations in planning and applied research
3
Journal of vacation marketing
3
Management information systems : mis quarterly
3
Marketing intelligence & planning
3
Synthetic worlds : emerging technologies in education and economics
3
Young consumers : insight and ideas for responsible marketers
3
Advances in developing human resources : ADHR
2
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ECONIS (ZBW)
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1
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
2
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
3
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
4
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
5
Virtual shopping agents : persona effects for older users
Chattaraman, Veena
;
Kwon, Wi-suk
;
Gilbert, Juan E.
;
Li, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
Saved in:
6
Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 298-312
Persistent link: https://www.econbiz.de/10009486390
Saved in:
7
Virtual world brand experience and its impact on real world purchasing behavior
Gabisch, Jason A.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009373387
Saved in:
8
Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
Saved in:
9
Special issue: Digital and virtual world research on brands and marketing development
2011
Persistent link: https://www.econbiz.de/10009373422
Saved in:
10
Customer typology : 3D virtual world
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
5
(
2011
)
1
,
pp. 29-49
Persistent link: https://www.econbiz.de/10009129942
Saved in:
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