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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Marketing intelligence & planning"
~subject:"Social media"
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Social media
Social Web
107
Social web
107
Brand management
69
Markenführung
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Internet marketing
62
Online-Marketing
62
Consumer behaviour
61
Konsumentenverhalten
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social media
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The journal of brand management : an international journal
Marketing intelligence & planning
Journal of business research : JBR
117
Technological forecasting & social change : an international journal
68
Journal of retailing and consumer services
54
Tourism management : research, policies, practice
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Business horizons
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
30
Corporate communications : an international journal
28
International journal of hospitality management
20
International journal of contemporary hospitality management
19
European journal of marketing
17
Journal of business ethics : JOBE
16
Journal of communication management : an international journal
16
The journal of services marketing
16
The journal of business & industrial marketing
15
Tourism management perspectives : TMP
15
European management journal
13
Journal of electronic commerce research : JECR
13
European journal of marketing : EJM
12
Finance research letters
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Qualitative market research : an international journal
12
Sport management review
12
Journal of the Academy of Marketing Science
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
The marketing review
11
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
Accounting, auditing & accountability journal
10
Asia Pacific journal of marketing and logistics
10
International journal of sports marketing & sponsorship
10
Journal of fashion marketing and management
10
Young consumers : insight and ideas for responsible marketers
10
Electronic commerce research
8
International review of economics & finance : IREF
8
International review on public and non-profit marketing
8
Journal of business strategy
8
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ECONIS (ZBW)
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
3
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
4
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
5
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
6
What drives liking different brand-related social media content?
Ciunova-Shuleska, Anita
;
Palamidovska-Sterjadovska, Nikolina
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 542-556
Persistent link: https://www.econbiz.de/10013393479
Saved in:
7
Computer-generated influencers : the rise of digital personalities
Mrad, Mona
;
Ramadan, Zahy
;
Nasr, Lina Issam
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
Saved in:
8
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
9
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
10
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
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