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isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
~subject:"Social media"
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Emotion
Social media
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64
Social web
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Brand management
53
Markenführung
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36
Consumer behaviour
36
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The journal of brand management : an international journal
Journal of business research : JBR
127
Technological forecasting & social change : an international journal
73
Journal of retailing and consumer services
65
Tourism management : research, policies, practice
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Business horizons
37
Industrial marketing management : the international journal for industrial and high-tech firms
37
The journal of product & brand management
35
Corporate communications : an international journal
28
International journal of hospitality management
25
International journal of contemporary hospitality management
21
European journal of marketing
17
Journal of business ethics : JOBE
17
The journal of services marketing
17
Tourism management perspectives : TMP
17
Journal of communication management : an international journal
16
The journal of business & industrial marketing
15
Asia Pacific journal of marketing and logistics
14
Journal of electronic commerce research : JECR
14
European management journal
13
Marketing intelligence & planning
13
European journal of marketing : EJM
12
Finance research letters
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of the Academy of Marketing Science
12
Qualitative market research : an international journal
12
Sport management review
12
Tourism analysis : an interdisciplinary tourism & hospitality journal
12
Electronic commerce research
11
Journal of fashion marketing and management
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
The marketing review
11
Accounting, auditing & accountability journal
10
International journal of sports marketing & sponsorship
10
Journal of hospitality and tourism insights
10
Young consumers : insight and ideas for responsible marketers
10
International review on public and non-profit marketing
9
Journal of travel and tourism marketing
9
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ECONIS (ZBW)
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
3
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
4
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
5
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
6
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
7
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
8
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
9
Improving the value of the retailer brand through social media equity
Mathur, Manisha
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 508-530
Persistent link: https://www.econbiz.de/10012297815
Saved in:
10
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
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