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isPartOf:"The journal of business & industrial marketing"
~accessRights:"free"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"International journal of production research"
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The journal of business & industrial marketing
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
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Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
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2
Digital servitization journey in small- and medium-sized enterprises : the contribution of knowledge-intensive business firms
Rapaccini, Mario
;
Paiola, Marco
;
Cinquini, Lino
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1362-1375
Persistent link: https://www.econbiz.de/10014276781
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