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isPartOf:"The journal of business & industrial marketing"
~person:"Dwyer, F. R."
~person:"Guimarães Frech, Camila"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Produktbegleitende Dienstleistung"
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Relationship marketing
Betriebliche Wertschöpfung
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Beziehungsmarketing
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Business services
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Lieferantenmanagement
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Supplier relationship management
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Unternehmensdienstleistung
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Value creation
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B-to-B-Marketing
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B2B
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Business-to-business marketing
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Business-to-business service
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Co-creation
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Customer integration
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E-commerce
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Kundenintegration
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Dwyer, F. R.
Guimarães Frech, Camila
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Value co-creation in the B2B context : a diagnosis of knowledge management based on multiple case studies
Bonamigo, Andrei
;
Guimarães Frech, Camila
;
Lopes, Ana …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1449-1462
Persistent link: https://www.econbiz.de/10013400122
Saved in:
2
Value in professional service relationships
Schertzer, Susan M. B.
;
Schertzer, Clinton
;
Dwyer, F. R.
- In:
The journal of business & industrial marketing
28
(
2013
)
8
,
pp. 607-619
Persistent link: https://www.econbiz.de/10010222183
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