//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"The journal of consumer marketing"
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
15
Brand management
15
Markenführung
15
Markenimage
15
Brand equity
11
Consumer behaviour
8
Konsumentenverhalten
8
Brand
7
Markenartikel
7
brand equity
6
Markenwert
5
B-to-B-Marketing
4
Business-to-business marketing
4
Deutschland
4
Marketing management
4
Marketingmanagement
4
Beziehungsmarketing
3
Germany
3
Markenpolitik
3
Relationship marketing
3
Brand loyalty
2
Brands
2
Business network
2
China
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer integration
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kraftfahrzeugindustrie
2
Kundenintegration
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Unternehmensnetzwerk
2
Wertanalyse
2
Affective attitude
1
Aufsatzsammlung
1
Automotive industry
1
BRI
1
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
16
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Hochschulschrift
2
Thesis
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Dissertation u.a. Prüfungsschriften
1
Sammelwerk
1
more ...
less ...
Language
All
English
17
German
5
Author
All
Heider, Ulrich H.
2
Zerres, Christopher
2
Adel, Aliaa
1
Aurand, Timothy W.
1
Baghi, Ilaria
1
Bang, Nguyen
1
Bergianti, Francesca
1
Calantone, Roger J.
1
Capon, Noel
1
Chrysochou, Polymeros
1
Clark, Moira
1
Cohen, Greg S.
1
Dampérat, Maud
1
Du, Mingfei
1
Dwivedi, Abhishek
1
Ferguson, Sarah Lord
1
Ferreira, Caitlin C.
1
Gabrielli, Veronica
1
Groza, Mark D.
1
Guo, Chiquan
1
Harrigan, Paul
1
Hope, Megan
1
Ishii, Ryuta
1
Jeannot, Florence
1
Jiang, Yanxin
1
Jolibert, Alain
1
Jongmans, Eline
1
Kim, Changju
1
Krishnan, Vijaykumar
1
Kumar, V.
1
Kwan, Ho Yan
1
Lei, Ping
1
Meissner, Svenja
1
Merrilees, Bill
1
Milenkova, Marina
1
Mitchell, Sarah-Louise
1
Narayanan, Sajith
1
Nørskov, Sladjana
1
Park, Jin Yong
1
Pitt, Leyland F.
1
more ...
less ...
Published in...
All
The journal of consumer marketing
Hamburger Schriften zur Marketingforschung
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
50
The journal of brand management : an international journal
28
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
17
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Cogent business & management
12
Marketing intelligence & planning
11
Journal of Business Research
10
Journal of marketing
10
Antecedents and outcomes of employee-based brand equity
9
Cogent Business & Management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing communications
8
Marketing Science
8
Asia Pacific journal of marketing and logistics
7
Economics Papers from University Paris Dauphine
7
Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
MPRA Paper
6
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
International journal of sports marketing & sponsorship
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
Ovidius University Annals, Economic Sciences Series
5
Post-Print / HAL
5
The service industries journal
5
AMS review : official publication of the Academy of Marketing Science
4
Administrative Sciences : open access journal
4
more ...
less ...
Source
All
ECONIS (ZBW)
19
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does brand equity matter in small retailers' horizontal strategic alliances?
Kim, Changju
;
Ishii, Ryuta
;
Park, Jin Yong
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 227-237
Persistent link: https://www.econbiz.de/10013255678
Saved in:
2
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
Saved in:
3
Does Generation Z value and reward corporate social responsibility practices?
Narayanan, Sajith
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
9/10
,
pp. 903-937
Persistent link: https://www.econbiz.de/10013362111
Saved in:
4
Brand scandals within a corporate social responsibility partnership : asymmetrical effects on for-profit and non-profit brands
Gabrielli, Veronica
;
Baghi, Ilaria
;
Bergianti, Francesca
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1573-1604
Persistent link: https://www.econbiz.de/10012802291
Saved in:
5
Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
6
What is the added value of an organic label? : proposition of a model of transfer from the perspective of ingredient branding
Jongmans, Eline
;
Dampérat, Maud
;
Jeannot, Florence
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 338-363
Persistent link: https://www.econbiz.de/10012178393
Saved in:
7
Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
8
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
9
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
10
Building industrial brand equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->