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isPartOf:"The journal of consumer marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Betriebliche Wertschöpfung"
~subject:"Innovationsmanagement"
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Betriebliche Wertschöpfung
Innovationsmanagement
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The journal of consumer marketing
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of hospitality marketing & management
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Journal of retailing and consumer services
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Start-up enterprises and contemporary innovation strategies in the global marketplace
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
2
The impact of product innovation attributes on brand equity
Nørskov, Sladjana
;
Chrysochou, Polymeros
;
Milenkova, Marina
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
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