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isPartOf:"The journal of consumer marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand awareness"
~subject:"Resource-based view"
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Brand awareness
Resource-based view
Brand equity
9
Brand image
9
Markenimage
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B-to-B-Marketing
4
Business-to-business marketing
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Consumer behaviour
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Brand Recall Index
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Capon, Noel
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Du, Mingfei
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Groza, Mark D.
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Guo, Chiquan
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Jiang, Yanxin
1
Krishnan, Vijaykumar
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Shabbir, Rizwan
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Sullivan, Ursula Y.
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The journal of consumer marketing
Industrial marketing management : the international journal for industrial and high-tech firms
African journal of business and economic research : AJBER
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
Cogent Business & Management
1
Cogent business & management
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Journal of air transport management
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Journal of retailing and consumer services
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Journal of vacation marketing : an international journal
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Marketing intelligence & planning
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Strategic management journal
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
Building industrial brand equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
Saved in:
2
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
3
The Brand Recall Index : a metric for assessing value
Krishnan, Vijaykumar
;
Sullivan, Ursula Y.
;
Groza, Mark D.
; …
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 415-426
Persistent link: https://www.econbiz.de/10009788871
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