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isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Athaide, Gerard A."
~person:"Gemser, Gerda"
~person:"Markham, Stephen K."
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Athaide, Gerard A.
Gemser, Gerda
Markham, Stephen K.
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The journal of product innovation management : an international publication of the Product Development & Management Association
Research technology management : RTM
2
The PDMA handbook of new product development
2
Long range planning : LRP ; international journal of strategic management
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
13
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1
Entrepreneurial ways of designing and designerly ways of entrepreneuring : exploring the relationship between design thinking and effectuation theory
Klenner, Nico Florian
;
Gemser, Gerda
;
Karpen, Ingo Oswald
- In:
The journal of product innovation management : an …
39
(
2022
)
1
,
pp. 66-94
Persistent link: https://www.econbiz.de/10013165925
Saved in:
2
Categorization and willingness to pay for new products : the role of category cues as value anchors
Kuijken, Bram
;
Gemser, Gerda
;
Wijnberg, Nachoem M.
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 757-771
Persistent link: https://www.econbiz.de/10011822736
Saved in:
3
Benefits of customer codevelopment of new products : the moderating effects of utilitarian and hedonic radicalness
Candi, Marina
;
Ende, Jan van den
;
Gemser, Gerda
- In:
The journal of product innovation management : an …
33
(
2016
)
4
,
pp. 418-434
Persistent link: https://www.econbiz.de/10011599092
Saved in:
4
Co-creation with customers : an evolving innovation research field
Gemser, Gerda
;
Perks, Helen
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 660-665
Persistent link: https://www.econbiz.de/10011458698
Saved in:
5
Marriage and family therapy in NPD teams : effects of we-ness on knowledge sharing and product performance
Markham, Stephen K.
;
Lee, Hyun Jung
- In:
The journal of product innovation management : an …
31
(
2014
)
6
,
pp. 1291-1311
Persistent link: https://www.econbiz.de/10010460228
Saved in:
6
Product development as core competence : how formal product development practices differ for radical, more innovative, and incremental product innovations
Holahan, Patricia J.
;
Sullivan, Zhen Z.
;
Markham, Stephen K.
- In:
The journal of product innovation management : an …
31
(
2014
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10010251235
Saved in:
7
Consumer response to product form in technology-based industrie
Truong, Yann
;
Klink, Richard R.
;
Fort-Rioche, Laurence
; …
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 867-876
Persistent link: https://www.econbiz.de/10010375861
Saved in:
8
Product development and management association's 2012 comparative performance assessment study
Markham, Stephen K.
;
Lee, Hyun Jung
- In:
The journal of product innovation management : an …
30
(
2013
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10009752206
Saved in:
9
The impact of front-end innovation activities on product performance
Markham, Stephen K.
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 77-92
Persistent link: https://www.econbiz.de/10010210769
Saved in:
10
The determinants of seller-buyer interactions during new product development in technology-based industrial markets
Athaide, Gerard A.
;
Zhang, Jason Q.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 146-158
Persistent link: https://www.econbiz.de/10009388548
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